In Mainland China Newspaper Media Homosexuality Reported

Homosexuals, as a sub-cultural group has not been accepted by the majority of society rather than alienation from mainstream culture. In recent years, the media market-driven context of commercial interests and national health authorities for public health intervention, making the gay community is gradually through the medium of newspapers, media representation, into public view. Therefore, the study report as a necessary homosexual issue.This study uses the agenda-setting theory and the stereotype theory to analyze the content of homosexuals' reports on the newspapers in mainland China from 2000 to 2009 the decade of the homosexual subject reported content analysis and text analysis, trying to examine newspaper coverage of the media context of the gay community, and actively explore the gay community newspapers, the media construct the image of the characteristics and causes, analyzing the media in the construction of gay issues in the characteristics and lack of media coverage on how well gay reasonable suggestions.Study found that newspaper media coverage of homosexual themes in favor of existential issues, coverage point of view, "differentiated", reported details of the loss of degrees, the source imbalance; gay image of the serious stigma, mainly represented as "gay who is sick "and" homosexuals are criminal offenders "and" homosexual transmission of AIDS, "the three stereotypes, and ideology from the mainstream media and media workers in the pursuit of economic efficiency in three aspects of subjective bias of the form media stereotypes and the stigma of reasons.This proposal, in order to improve the newspaper media coverage of gay issues; need to improve macro and micro level. Micro-level focus on the reported issues, report view, the strength and sources reported in terms of macro-level, you need the media, gay organizations, governments and the public together with the quartet and efforts.