The Agenda Of Typical Reports

The study of "Agenda-setting" is related to that of the Guide of Public Opinion theoretically. Typical Report is the traditional form of the news report. It has enlightening significance on the study of the Public Opinion in the new era of China to have a thorough study on "agenda-setting" of Typical Reports. The paper gives qualitative analysis to the process and effect of agenda-setting of Typical Reports in China.The paper uses the typical report of Liu Wen-gong as a case, researching a whole agenda of the typical reports as well as the attribute priming, an important result of the agenda-setting and the agenda-setting framing of typical reports. The paper takes attribute priming and agenda-setting framing as two important stages in the process of agenda-setting of the typical reports. The weakening of the agenda of typical reports is an inevitable result of social development and improvement, and also brings new requirements for the further development and improvement of the typical reports. The type should be chosen and reported with a scientific and reasonable attitude. Typical Reports should be diversified and the ordinary people should be put more attention on, which is a fresh thinking how the mass medium should set the typical agenda to the public.