A Study On The Tactics Of Typical People In TV Media

Reports of typical figures are a special form of reporting of news media in China. As an important carrier of positive publicity from its birth to today have gone through more than half a century, and they still occupy a very important position in our journalism. Since 18th CPC National Congress, realizing the "China Dream" has become a consensus of the entire society. Promoting socialist positive energy, striving for China’s revitalization, has become a kind of collective actions of the whole society. As the media, we should shoulder the responsibility of reflecting the times, reporting typical example of the spirit of positive publicity to guide public opinion. Typical figure is a range within a certain period of the emergence of a model with a spirit of the times, by telling the real life story of these characters, in order to infect people, educate people, and then transfer positive energy. Today, in the era of development, social environment produces a variety of changes; typical reports should also be innovative in order to optimize the reported results."CCTV news" is the eyes and ears of the Party and government with large publicity responsibilities. Each episode after 18th CPC National Congress were selected and researched from aspects of contents and forms by applying the method of content analysis, and found that it represents the tendency of serialization of forms, authenticity and popularization of characters, cooperation of reporting,while some deficiency exists. From which we can learn lessons, identify factors that affect the reported effects of typical figures, sort timeliness and authenticity of typical figures and the relationship between the communicator and the audience; idealism and realism. On this basis, the transformation and innovation of communication, mining reports attraction, making the character more distinctive and prominent, dilute didactic flavor, innovation report forms, and active cooperation with other media, enhancing interactive audience participation in order to improve the dissemination of results of typical figures.