The Study Of Innovations In Content And Form Of People Propaganda In "Moved China"

Since the 1990s,under wrapping up in holding under the arm of the globalization of the world, for the rapid development of the popular culture and the postmodernism,the original values and moral standards are faced with severe challenges,the entertainment function of the TV media which dominates the media has been great publicized while the educational function has been intangibly squeezed in a vast scale.Typical reports which resulted form the planned economy period and the political discourse system have also experienced an unprecedented development difficulties.Person of the Year award in recent years is the emergence of a new type of reporting typical characters,and "Moved China" is the most prominent representation which has been honored as "the spirit brand of hundreds of millions of people" for founding and leading mainstream values. The paper attempts to conduct a comprehensive,detailed,in-depth analysis and discussion on the innovation of content and form in "Moved China" program and reveals the main reasons for its popularity in order to get up certain enlightenment meaning in the effective dissemination of the future reports on typical characters and provide a reference for the competitive products of TV which have good social and economic benefits.Finally,in a voice of praise on "Moved China" in the industry and academia,the paper also reasoningly sum up and study the major problems which have been exposed behind its success so as to benefit the future development of "Moved China".