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China Mobile Channel System Design

Posted on:2010-05-16Degree:MasterType:Thesis
Country:ChinaCandidate:M J ZhaoFull Text:PDF
GTID:2208360275483260Subject:Software engineering
Abstract/Summary:PDF Full Text Request
Chinamobile channel management system is an important part of mobile supporting system.Chinamobile marketing service network is formed by combing all kinds of channels,which are supports of sale and service to customers.With the expansion of mobile,it is necessary to make full use of all channels so as to more efficiently find and develop potential clients,obtain competitor's clients and keep the existing huge amount of clients.However,now the channels owned by mobile itself can not satisfy these needs,so it is necessary to make full use of social channels and establish the scientific,multifunctional and practical mobile channel management system to efficiently mange these channels.Now in the market there are many channel management systems,so why do we need to develop a new one? The main reason lies in that the channel system of mobile is not a pure and independent one;instead the resources and structures of the channel are shared and they provide the basis for other supporting systems.Moreover,the unique business properties,the different emphasis on channel evaluation and management due to the different consumption habits for people from different areas also require an independent channel management system.Therefore,ChinaMobile channel management system with high mobility,wide applicability and strong expandability should be designed to provide strong channel management tools for mobile by analyzing and understanding the services of Mobile, investigating the channel business of provincial branch companies in different areas of China,making full use of consulting theories to analyze the existing business,and studying the advanced technology and design ideas.
Keywords/Search Tags:Channel Management, Mining, commission
PDF Full Text Request
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