The Current Situation And Dilemma Of Commission 2.0 In Entertainment TV Programs

Though Commission is a hot issue this year,up-to-date studies on it are still rare.The success of Wang Changtian model at the beginning of 21th century marked the start of Commission 1.0.This model of cooperation can effectively control the cost as well as the risk,yet it failed to provide enough incentives for the producers.As show programs movielize,this traditional commission model reveals lots of limitations,and can hardly attract investor's interests with its relatively low return.The Voice of China started by SMG(Shanghai Media Group Limited)and produced by Canxing Production in 2011 is a representative of Commission 2.0.By using Valuation Adjustment Mechanism,the Voice of China guaranteed the benefits of both producer and broadcaster.The "unicorn" among all production companies,Canxing,not only created a successful program and made a successful company,but also provides an excellent research case for the marketization of Chinese media.Through analyzing former studies on Commission,carrying out in-depth interviews with producers and the third parties of programs and making participatory observation on the production scene in Canxing,the paper looks into the reason why it is Canxing Production that pioneers the cooperation interval between the producers and broadcasters,how the new mode has influenced the show market,and what hidden dangers there are in Valuation Adjustment Mechanism and in copyright protection domain.The advantage of the broadcast platform in the age of 2.0 still lies in its channel advantage,while its ways of cooperation with production companies have also begun to be innovated;however the loss of talents,due to multiple reasons including the stringent system,is posing a serious threat.The paper analyzes the working procedure in Canxing Production and the way it cooperates with various broadcast platforms through two programs "The Voice of China" and "Great Challenge".While ratings has "kidnapped" broadcast platforms and broadcast platforms "kidnapped" production companies,the platforms need time and resources to provide fault-tolerant space for innovation,and to give priority to innovation over rating and income.In this regard,internet shows have more freedom,but there exists a problem that the good and the bad are mixed together.The audiences of internet and TV are not the same,hence future cooperation between production companies and the network companies will continue to expand.Production companies are not suitable for the development mode of industry chain,and this may lead to boost of production lines of a TV culture industry with great innovation and dynamic.The age of Commission 2.0 is not simply the arrival of prosperity;hiding behind it are risks of policy impact and an unsound market environment.The marketization of production companies still has a long way to go.