The Design And Implementation Of The Value-added Service Of Unicom Channel Marketing Operation Support System

At present with the increase in the value-added services of popularization and the value-added services are, value-added services gradually become carriers of new business growth point, the proportion of value-added service income is rising day by day. Promotion,marketing management, user management and value-added services business has many shortcomings compared to the traditional voice. In terms of sales channels, sales channels not integrated value-added services, and various sales channels independently, to marketing channel resources according to the combination of marketing activities, part. In marketing management, now only opened value-added service operation support system, marketing management platform no value-added service. In user management, the process of acquiring the target user is relatively independent, unable to obtain marketing activities before data association, a large number of valuable data to save and manage.Based on JAVA, PRO*C system and PL/SQL language development. The system uses three layer architecture(core data layer, business logic layer and presentation layer)technology. Technical route of system interfaces with other systems using multiple protocols.And billing system using H2 protocol for data exchange, and IVR platform using TCP / IP protocol socket communication mechanism; and sales platform(agents) platform using a database or file interface; and SMS gateway using TCP / IP protocol socket communication mechanism. The function module design of business experience by agents landing, business experience downloads, product category navigation, product experience, products opened a core function module. The agent function module of the system including product business view, business inquiries, inquiries, the Commission recommended SMS query, task management, complaints and suggestions, knowledge view, product registration, open forum function. The design of the backstage management function modules including system management, category management, information management, channel management and query statistics functions of the commission. The final test of the system, modify the test defects, ensure the system running on the line.Through the channel of telecom value-added service marketing operation support systemto establish the construction to build multi channel interconnection of integrated marketing platform, as the client manager to create a full range of marketing facilities, so that the customer manager, it can be more convenient to help customers opened value-added services,improve customer satisfaction, at the same time, obtain the corresponding commissions paid.Implementation of marketing policy and process, user behavior and feedback to marketing management, tracking, to form a closed loop marketing system. The custom behavior and marketing behavior depth analysis, achieve precision marketing, improve operational efficiency.