Research On The New Media Communication Of Shanxi History Museum Information

The museum is a place to display and spread culture,a national and national culture enrichment and spiritual fortress,shouldering the important duty of collecting,leading the traditional civilization and culture.As the golden card of cultural industry,the development of museum has been paid more and more attention under the background of "cultural self-confidence".Now,new media communication methods based on Internet technology are emerging constantly,which make people think and receive information in a fundamental way.The technological progress has led to the continuous innovation of the mode of cultural relics display and communication,which provides a brand-new table for telling the stories behind the cultural relics.At the same time,it infuses new vitality into the communication form between the museum and the public,made the museum to follow the trend and use new media to help the construction of information dissemination.At present,museums at home and abroad have quickened the pace of new media for information dissemination.Based on the perspective between museology and communication,this paper studies the dissemination of museum information in the new media environment.Shaanxi is a major province of cultural relics,Shaanxi History Museum is a typical representative of the province's cultural industry.This paper selects Shaanxi History Museum as the research subject,combs its main application of using new media for information dissemination,and summarizes the latest construction trends and achievements of it.On this basis,the WeChat official account is selected as the focus of the study,and its propagation characteristics are discussed.This paper studies the behavior and motivation of obtaining users' information,and try to explore the factors that affect the transmission effect of WeChat official accounts of museums.Finally,the existing shortcomings and optimization strategies are pointed out,in order to provide constructive reference for the future dissemination of information in the new media of Shaanxi History Museum.