Research On The Symbol Design Of Cultural And Creative Products In Shanxi History Museum

At the beginning of the 20th century,the cultural industry economic trend originated from the British creative industry.In this sweeping global trend,cultural commodities,as an important feature of "symbol consumption",drive the brand development era.At the same time,the development strategy of "bringing in" and "going out" of brand culture in various countries has accelerated cultural exchanges among different countries,and the economy of cultural and creative industries has gradually become an important field for competition among different countries.In 1999,the report to the 15 th national congress of the communist party of China pointed out: "the culture of socialism with Chinese characteristics is an important force to unite and motivate the people of all ethnic groups in China and an important symbol of overall national strength." Culture clearly mentioned "comprehensive national strength" height to discuss.In his report to the 19 th national congress of the communist party of China in2017,general secretary xi jinping called for strengthening cultural confidence and promoting the prosperity and revival of socialist culture.And in promoting cultural undertakings and cultural development,it is clearly pointed out that we should strengthen the protection and utilization of cultural relics and the protection and inheritance of cultural heritage.It can be seen that the inheritance and promotion of museum collection culture has entered the public view as a national cultural strategy.As an important part of promoting museum culture,museum cultural and creative products are an important link between traditional culture and contemporary cultural needs of consumers,an inevitable result of the development of museum cultural industry,and an important way to realize the great rejuvenation of the Chinese nation.Since 1987,when China first proposed that cultural institutions could carry out paid services and hold commercial activities,major museums have successively joined in the development of cultural products.Nowadays,almost all museums have their own cultural and creative product designs.The Palace Museum is the most prominent.Only in 2015,the salesvolume of cultural and creative products of the Palace Museum exceeded 1 billion yuan,and the profit exceeded 100 million yuan.This article takes the shaanxi history museum as an example,from the perspective of semiotics,structures,three yuan wen gen symbol design patterns,the analysis of the shaanxi history museum,and how the product in the design process to realize the traditional culture and modern consumption culture,the network of popular culture,the combination of building web celebrity IP,museum culture to promote public space,finally realizes the social benefit and economic benefit dual goal.This paper is divided into five parts.First,taking Pierce's three-way communication mode as the main body,the three-way design mode of museum cultural and creative product symbol is preliminarily established.Second,collect and sort out the cultural and creative products of shaanxi history museum.Thirdly,the cultural value and consumption value of cultural and creative products of shaanxi history museum are sorted out,and the presentation mode is analyzed.Fourthly,it discusses how designers combine traditional decoration with modern design through symbol design to realize the joint presentation of product cultural value and consumption value.Fifth,conclusion.