A Study On Liaoning TV Sports Channel Ratings

"Ratings" is a foundation which measures the successfulness of the television programs, it can determine the revenue and the level of future television program production direction. Ratings, market share as an objective quantitative indicators, which reflect the concern of the television viewers. Rational use of the ratings indicators can create interesting and loved programs of the audience. It will bring good influence to society, on the other hand it will also promote a virtuous circle of advertisement, making some economic benefits. The development of television industry, required not only as audience’s measurement, but spread to dynamically return to practice, should play an important role on the dissemination of practice guide.In this paper, LNTV sports channel’s ratings was studied through the analysis of its 2006,2007,2008,2009 ratings, market share, relative rankings, analysis the problems of data revealed behind the data, from the provincial sports channel, sports programming and production position, analyze the current status situation, even through field surveys, interviews, further analyzing the deeper reasons, This paper also give some good suggestions, and try to explore the development of digital technology, the provincial sports channel to develop.Through the research, the conclusion is below:CSPN enter LNTV sports channel after the 2008,2009, the sports channel ratings and market share were declining, relative ranking in the seven channels were falling. Provincial co-produced sports programs was a failure from the practice, as different province was limited by the different customs. Sports programs should be with the reality of the province. Practice has proved that sports channels should be made with health and recreation programs to be a leisure entertainment channels, so that it can achieve a strong appeal for more viewers. At the same time, "native, regional" should be the characteristics of LNTV sports channel, and a complementary of CCTV5. LNTV sports channel in the first and fourth quarter season is relative peak seasons, program producing should catch this time, producing and broadcasting more attractive programs to viewers.