Newspaper Network Integration Countermeasures

From the history of the development of Internet, we can find that there was a convergence of the newspapers with the Internet ten years ago, but we also can find that most of them still stayed at the primary stage after ten years. At present, the condition for the Convergence of the newspapers with Internet has been completely matured, because the speed of developing of Internet is very fast, but the speed of developing of newspapers is so slow that they can not make more profits. In order to solve the problem, some scholars research into the experience of American, of Singapore, of Britain, and so on, the other scholar also inquired into the questions of China and put forward some measures but the measures are too divisible. Moreover, they did not find out the reason of failure of the convergence of the newspapers with Internet ,they did not put forward some measures that is in accordance with the problems.In order to find out the reason of failure of Media Convergence of the newspapers with Internet, and set forth some measures against failure, I have researched into the failure from the newspapers, from the Internet,from failure of the the Media Convergence, At last, I put forward some measures against failure.then, convergence of the newspapers with the Internet in-depth barrier will be perspected from three angle of view. From the newspaper angle of view,The system barrier causes the newspaper to manage the net bitter experience awkwardly"the admission ticket". Meanwhile, because of the right infringement worry, the newspaper is not high to the convergence of the newspapers with the Internet. From the internet angle of view,Some websites rely on the government to support at first, reported convergence of the newspapers with the Internet not eagerly,But the government supports is"weaned". in addition ,financing channel sole and so on , causes pain of the network bitter experience fund chain break.Simultaneously because the profit pattern is fuzzy, reports the net industry chain to extend also falls into the difficult position; The salary attraction is not strong, electronic newspaper bitter experience talented person crisis.From the failure of Convergence of the newspapers with Internet. After benefit gambling moves, reports the Convergence seemingly agreed but actually at variance, highlights"the authority to take care of"shortpoint.Firstly, I find out the most important reason is that the way is not right, because the government should not poke his nose in the business of the newspapers with Internet. In fact,the newspapers and Internet have to have mutual choose before their convergence. Only in this way, can they have success convergence.Secondly, I regard it as the very important chance that protect copyright of the newspapers, after that they no longer worry about copyright ,they can build some network belong to themselves that exquisite beyond compare. Thirdly, I proposed that they should pay attention to the local information.Fourthly, I proposed that they should appear on the market,only in this way can they gain the money ,moreover, they can restructure the plan of their development, they can expand their important business quickly, they can drive the other business to rise quickly.Fifthly, I proposed that they should build the image to the public by the way of special column. Of course ,All the person of the newspapers and the Internet should try their best .to create their good impression on the public. Sixthly, because many webs do not have enough talented person to delelop their enterprise in China, I proposed that the Internet should raise salary of their workers, the newspapers should adjust the structure of talented person,they should attract more talented person of figures.