| In recent years, it is a hot topic about establishing publish groups. Establishing publish groups is not only the need of Chinese publish realm's reformation but also the counterplan of resisting other media groups abroad after entering WTO. But Chinese publish realm hoed their own potatoes. It have formed administration barrier and district market in the whole publish realm. So people worry about the strategy of establishing publish groups. And it is also a hot topic about Chinese publish groups' development road.According the above two points, the author analyze the reasons of setting up publish groups with the knowledge of economics. After their establishment these publish groups must depend on themselves to improve their competition ability. The most important factor is capital market and talented person market. |