Media Credibility And Media Image

With the rapid development and the substantial progress of the Mass Media in China ,and the competition among the media is becoming increasingly fierce, Media Image as a measure of the difference between the most intuitive growing industry standards, academic concerns. Media image is a very rich connotation of the concept . It covering the image of the economic, technical and cultural and multi-faceted. It is the media entity itself, and also within the public and media to construct the common, interactive and production of a second product. It is the public's awareness of the media most intuitive results . Also it is the media in numerous rivals to the market "can be highlighted brand recognition, create authoritative effects," and to strengthen the operation of the market to highlight the inherent quality of the most direct means. And it is the most visible signs between other media also highlighted the difference .The credibility of the media has long been a problem both practical and theoretical significance been the subject of concern. Because it is the inherent quality and external image of the mass media in the minds of the public showing. And it is a measure of the media authority, credibility and social impact standards. As in recent years the audience to the information needs of the media and gradually increase the level of awareness , the credibility of media has become an important factor affecting the media image and the media competitiveness . The credibility of media and the media image has mutual influence, inseparable . This paper will be the credibility of media relations with the media image of the start point of view. Through examples of the interplay of the two expositions, and the new challenges both faced in today's media environment, I will explore ways of overcoming the complex barriers and building excellent media image use of credibility ,and provide real draw for the benign development of the media.