The Study On Credibility Construction Of New Finanical Media

The great development of China's economy contributed to the prosperity of the financial media. With the improvement of public finance and economics literacy, financial information audience attention from the early industry gradually extended to all levels of society. On the other hand, the arrival of the mobile era of new media makes more attention Finance. In such a "big financial" reading society, good for the media to enhance the credibility of the financial media credibility, attracting regular readers, to seize the strategic high ground has a crucial role. Related to this is the last year for more than a series of scandals occurred in the financial media circles, those events on the credibility of the entire industry caused a serious negative impact on the credibility of the imperative to reshape the financial media.As a relatively young financial Web site, CaiXin.com on the credibility of the building more representative. In this paper, on the basis of the financial media and the CaiXin.com on the investigation of?CaiXin.com credibility building depth case studies in order to gain a method for the construction of China's financial media has a reference of credibility.The introduction of this paper describes the research motivation, meaning, method, innovation of this paper as well as related research status. The first chapter analyzes the credibility of the specific content of the media, and the status quo of China's media development process, classification and basic situation, CaiXin.com financial reports, and obtain financial media and the CaiXin.com credibility present information through questionnaires; Chapter ? The main answer to how good the credibility of content development needs, the part from CaiXin.com website content start by extracting a representative sample and random sample of the content of the site in-depth statistical analysis. Third chapter, CaiXin.com how to use their new media advantage through efficient, frequent interaction to shape the image of the media close to the people, to narrow the distance between the audience and strengthen the trust of the audience. According to the study are summarized in Chapter IV, CaiXin.com strategic approach in building credibility, and on this basis, for the credibility of the construction of China's financial media provided some inspiration.This paper aims to CaiXin.com The typical financial websites studies provide valuable references for the credibility of the construction of China's financial media, to maximize the financial media to communicate the presence or absence of an important role in promoting economic development.