| Digital tide has already rolled up global television industry, each flourishing nations in the world is all the direction that the native television industry develops the digital television."Digital year" was settled by China broadcasts movie and television bureau in 2004, taking this as marking, television industry in China of digital television to start completely.The digital television's dissemination to television medium principle, dissemination method, marketing means, program direction...etc. all produced huge influence, province Satellite television seeing as the main force strength of the Chinese television industry, as miniature of Chinese television industry , as one part of television industry system, it will also be subjected to in the digital television progress.either impact, or acquiring opportunity. Through analysising SWOT of province Satellite television in the digital television progress, it will show environment advantage and bad situation of province Satellite television, so I give suggestions of province Satellite television of future development in strategy. |
PDF Full Text Request