| With the continuous development of social progress,people increasingly strong demand for information,more people want to be able to get a fresh eye open information,know last night this morning news events,to grasp the weather conditions that day,morning TV news program Of the people's livelihood in line with the needs of life.Since 1993,CCTV's "Oriental Time" launch,changed the Chinese people do not watch TV in the morning habits,morning news programs have mushroomed,the TV people are gradually aware of the importance of competing for the morning session.In addition to CCTV's "Zhaowen world" and "the first time",at present in the 31 provincial-level TV,there are 14 TV morning news program opened.The number of TV news programs offered by television stations at various levels has decreased compared with the previous ones,and the quality of programs has also been uneven.The huge market of morning TV news programs is dominated by CCTV and some excellent provincial TV stations.Other TV stations are in the state of survival in the cracks,the situation is not optimistic.Based on the analysis of a lot of morning news programs at home and abroad,combined with the successful experience of excellent provincial TV morning news programs,this paper aims to analyze the status of domestic news programs in provincial TV programs.Provincial Satellite TV morning news program reference point of view.The first chapter mainly studies the rise and development status of the provincial TV in China,and analyzes that the morning news program of the provincial TV should accord with the characteristics of freshness and crispness in the morning and meet the information demand of the audience.The second chapter mainly analyzes the current situation of the provincial-Content,including news regional,type,duration,form of reporting,timeliness,etc.,program format,including programming,column packaging,studio design,host style,etc.;Chapter III of the morning news program to conduct a specific analysis,This paper mainly focuses on the status of provincial TV morning news programs,from the program content and form to explore the problems of ambiguity,timeliness is not strong,close enough,the layout dull and so on;the fourth chapter of the main problems,The early stage of the provincial TV morning newsprogram analysis,the experience of outstanding programs and academic research results,the provincial TV morning news program development strategy should be to strengthen the awareness of news stand,and strengthen the content production,innovation in the form of morning news Wait. |
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