Analysis Of The Development Strategy Of China Petroleum Newspaper

The Plain Analyse of Developing Strategy About China Petroleum Newspapering With the expedite of marketable process of Chinese newspapering in 21'st century, the competition in new-style medium such as newspapering, newspapering and television, as well as internet networks have become more and more drastic. In the face of the competition, the enterprise owned newspapers have to fall back and have no way to solute it so as to become more and more difficult. Especially in petroleum Industry of China that planned economy has performed for scores of years and been looked as the hardest fort of Chinese country owned enterprise. Since the beginning of the new century, petroleum enterprise divided some thing related with society, put company into practice and carry out interior restructure, have make environment, intrinsic function and existent state about petroleum newspapering vary enormous. Therefore, how to successfully complete enterprise entering into social intermediary market and carry out self-determination management, assuming sole responsibility for it's profits or losses and self-developing, not only make many person pay more attention to it and feel confused, but also relate to reforming state-own enterprise smoothly and future development of countrywide enterprise newspaper.In face of the severely practical problem, this article ,beginning with the current situation of China petroleum newspapers ,by the basic theory of strategic management, via analyzing developmental trend and analyzing and comparing factor about self-advantage ,self-inferior position ,opportunity, threat and the successful experiences from the Basf company etc, discussed existent and developmental possibility and reliability of china petroleum newspaper. And because of the restriction of petroleum newspapering market factor, unbalance of location, inflexibility of system of mechanism, organization restructure disordered, behindhand management, self-conduct function weak etc, this article, from these aspect of strategic analyzing, strategic choosing and strategic execution, put forward active and strategic tentative plan, put forward object, way and strategy for the future development of petroleum newspaper so as to make sure that these strategy was put into practice successfully.