| The mainly users of Professional Wireless Industry are governments,public security,enterprise and others.The core demands of them are security and stability,because the market size is smaller than public wireless market,development and updates of technology relatively slowly.In 2009,Ministry of Industry and Information Technology released the Document of No.666,means that professional wireless communication has initiated the process of transfer from analogy radios to digital radios in China.The domestic manufacturer Hytera invested a lot of resources in digital radios,and has been encroaching on the middle and high-end customers of MT.In 2016,Hytera surpassed MT both in sales and market share in the China.At the same time,along with LTE technology became perfect and mature,some domestic communications companies,such as Huawei,ZTE,Datang,Putian pushed to establish B-TrunC industry alliance,which based on LTE broadband trunking,officially entered the professional wireless communications industry,and has been launched broadband digital system and radios.But MT company still no corresponding broadband products,has no advantages in future market competition.Although in global,MT still occupied more than 40%of the market share,domestic companies such as Huawei,ZTE have enormous influence on abroad,Hytera is also increasing investment in recent years on the international market.These companies not only took high pressure of competition to MT,also maybe overturn MT’s business in future.Development and market strategy of MT in China can help to build a "Firewall" of MT to resist the invasion of Chinese companies.This can influence the development of MT global business,and even the MT’s survival in future.Introduced in this article,we will from China’s national political economy policy,professional wireless communication industry development,internal and external environment of MT in China,to do an analysis of MT’s problems,and try to propose corresponding solutions,help MT to develop a suitable enterprise strategy for Chinese market.Draw lessons from the relevant theories and methods of strategic management,this paper used some traditional strategic analysis tools,such as PEST analysis,Porter’s Five Models to do in-depth analysis of internal and external environments for MT,find out MT’s main advantages and disadvantages.Using Porter’s competitive strategy model theory,and SWOT analysis,to develop MT’s competitive strategy in China.At the same time,we also gave specific measures from the angle of multiple executions according to the marketing strategyIn this paper,the theoretical knowledge of strategic management was applied to practical enterprise development strategy research,which could be used for reference in the strategy formulation of similar enterprises. |
