Research On Developing Trend And Strategy Of China's Search Engine Market

In the context of global economic integration, the Internet's economic develop fast. The search engine is no doubt that the Internet economy growing proportion of its profits great imagination, and profit models showed the trend of diversification. But the search engine development has also brought a new research project, resulting in a number of economic, legal aspects of new problems.Large number of Internet users and the trend is accelerating, the outlook is very optimistic; another model from the profit point of view, great imagination. These two factors are a direct result of the large number of search engines, however, the year 2010, according to consulting firm i-Research the latest market survey found that Baidu and Google account for the two major search engine search engine more than 97% market share. We also note that the use of integrated information retrieval search engine, too much spam has become an indisputable problem. The vertical search engine but can effectively solve this problem, it will no doubt because of its vertical search engine expertise and accuracy of search results will be facing a high-quality living and development space. This paper begins by studying the status of the search engine start, from the profit model, market competition and other aspects, focusing on the use of SWOT analysis on the search engine market in China conducted a comprehensive analysis and propose future development proposals of the search engine. This article hopes on China search engine market research and analysis for the future of search engine marketing to health, sustainable development and provide valuable reference for advice.This article is divided into six chapters, the first chapter explains the research background and significance of this article, and analyzed the status of domestic and foreign research; the second chapter the concept of search engines, classification and status to make a simple analysis; the third chapter of the search engines profit model, with an emphasis on using our search engine SWOT internal and external factors are analyzed; Chapter IV analyzes the search engine market in China's future development proposals; fifth chapter on the development of China's search engine market trends are analyzed; Chapter VI is the conclusion.