Research On Developing Problems Of Industrialize Of Traditional Medium In China

In our country, the great environment of developing the culture industry has been formed, moreover, the government has formulated explicitly in 2004 that the enterprised medium corporations will no longer be examined or approved from now on. That means, it not only has an agreement about medium industrialize but also has been launched in a macroscopic view. Under this macroscopic environment, in order to improving the development of medium industry of China, we need analyze how on earth to improve it on both theory and practice. Take the current broadcast and Television Corporation for example, on one hand, there are some mistakes determined, on the other hand, they don't know how to drive after the corporation founded.Medium industrialize in China can be only probe gradually according to the conditions. Therefore, combing and analyzing these obstacles has a great of realistic meanings to the real operate of medium industry.The Study analyze the process and the historical necessity of traditional public medium in our country in this essay, especially problems and causes during competition, marketing and morality in combination of the very condition of the medium. Also, 1 give a structured idea on how to prevent problems and operate traditional medium scientific, which could bring forth new ideas in theory on base of other experts' research.The development of industrialize of traditional medium in China calls the government to respect the market regulations sufficient and to enlarge the operated rights for companies themselves; Integrating and prolonging the line of medium industry through a mode which called "correlative industrialize"; Also, promoting profiting ability of the whole medium by building reasonable brand tactics; It should have idea initiated on contents and strengthen social responsibility to balance both economy and social profits, it needs a series of initiates to get a breakthrough promotion.