| 1989-1999decade, China’s31provincial TV channels all on a star, a television networkcovering the whole country market, China’s TV industry is basically formed CCTV provincial-provincial TV-TV terrestrial channels-such as the city television television network a hierarchicalstructure. CCTV has an absolute advantage in the television industry by virtue of its unique politicaladvantage and favorable conditions for the possession of national resources, and has more than ahigh degree of specialization Channel. The provincial TV set in accordance with the administrativedivisions, each province has its own on Star TV channels, for the audience to provide all kinds ofinformation, entertainment and services to facilitate the lives of the public. With the development ofmarket economy, the provincial TV showing positioning, there are many problems to the same type,and homogenization of content, layout isomorphic phenomenon, resulting structured in the mode ofoperation, organization and management, competitiveness, provincial TV development into abottleneck.The face of provincial TV "heaven" easy,"landing" difficult and intense competition within theprovincial TV how to explore their own road of development, which is a major problem in thepresence of. Many provincial TV look at the country, trying to do a national television audience toaccept the program, but the fact is that most provincial TV does not have the condition as a "nationalchannels, and the development of regional TV as tight encirclement new try, no doubt the success ofDragon TV also proved Regional TV with reality feasibility. Objective elaborate provincial TVchannels in which the environment, to analyze the development status, as well as several major problems faced in the development process, from both theoretical and practical aspects of theproposed and justified the need for the establishment of the Regional Satellite TV and may sex.Regional cooperation, on the one hand, you can share media resources, greatly improve resourceutilization, optimize resource portfolio; other hand to build advertising network platform, or contendwith CCTV. Of course, the establishment of a regional TV difficult, mediation and balance manyinterests and contradictions, this road is hard to explore TV people.The development of provincial TV, can be described as benevolent see benevolence and the wisesee wisdom, the industry, there are many different sound is natural, everyone can learn from eachprovincial TV has its own background and the status quo, not a development strategy. This papertries a more comprehensive analysis of the survival status of provincial TV, the development ofseveral major issues facing the road, as well as analysis of the root causes behind the problem andproposed the establishment of the regional TV is the future development of provincial TV can learn anew ideas, at the end of the article analyzes take the predicament faced by the regional TVdevelopment path and how to deal. I believe that regional dissemination in the academic communitywill also become a new research trends and hot topics. |
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