A Study On The Cross-regional Cooperation Strategy Of Northwest Provincial Satellite Television

Northwest satellite television palys a improtant role of mainland of China radio and TV industry.lt experienced too bumpy, but in the20years of development history it made unprecedented achievements especially in the advent of the new century.Currently,the provincialsatellite TV is truggling with the dual attributes between the public and the market,survive In the middle of CCTV and local TV stations,seeking self-break from the impact of new media and challenges of international media. Faced with these difficulties and challenges, Northwest Provincial Television try the thinking innovation and make some changes.2010,QinghaiTVcarried out the depth of cooperation with HunanTV.ShanghaiTV and NingxiaTV also reached an agreement to manage the Ningxia TV channels.GansuTV made Cooperation withCultural China Media Group Limited to establish the FeiShiTianCheng media company.lt is proved that cross-regional cooperation strategy is becoming a new trend in the television industry.Based on the study about the current situation of Gansu, Ningxia and Qinghai three northwest provincial satellite TV’s cross-regional cooperation,we conclude that northwest provincial satellite TV has unique advantages in resources.It should be comprehensive consideration of the political, economic, cultural, ethnic, historical, geographical, military of Northwest provincial satellite TV.Relying northwest regional advantage,emphasising on local characteristics and going native road should be the way to participate in the domestic competition of the northwest provincial satellite television.On the other hand,it learns from each other with eastern advanced management, operation, technical superiority to increase the influence of the program.let the inter-regional cooperation become a good opportunity of northwest provincial satellite TV to develop the national market finally.