Network Television Media Content

Speed, interaction and erupting information enables the IPTV having the indisputable status in our country medium market, however the IPTV medium content lacks has become hindering its development the important reason. This article take the IPTV media content as the research object, in the predecessor foundation, and combine the IPTV realistic operation situation, the media content origin, the type and the shape, comprehensive using of journalism, media science, communication, social psychology, computer science and other disciplines relevant theoretical and methodological, and system of IPTV media content. This paper focuses on the perspective from the audience, and analysis the use situation of the IPTV media content, inquired about the media content as the main problem and its causes. About media content on sex, violence and other issues, the author use a psychological point of view of the "motives" and "psychological" and other relevant theories from the audience's motivation to analysis. From the perspective of reality, IPTV faces development opportunities and challenges. Against IPTV media content as the main problem with the use of the audience, in consideration of the external environment and internal factors role of the premise, in this paper, the author gives reasonable proposal for the media content. Finally, the paper predicts the development and influence of the media content.