Research On The Problems And Solutions Of Chongqing Metropolitan Papers

The development of the media will be subject to the socio-economic development.The situation of development in China is that the western regions has a big distance from the eastern regions which lead to the distance in news media,such as the economic power,human resources, and management level.The core product of news ---report can tell the difference very directly.In this paper, we will take the metropolitan papers in Chongqing and Guangzhou as examples to show the differences.Firstly,we research the differences on reports; from the differences we will find the problems of Chongqing Metropolitan papers; finally we raise the countermeasure to the development of Chongqing Metropolitan papers.This study does not only give the confirms examples for the Principles of media and economic-politics but also add energy to the development of metropolitan papers in Chongqing which can change into the power for society.Of course the study provides the ideas for the news-report of Metropolitan papers in Chongqing.In this paper, we will take"Chongqing Morning News""Chongqing Evening News" "Chongqing Commercial News" and "Chongqing Times" as the research objects, and select "Southern urban news" as contrast to Chongqing Metropolitan papers. The systematic sampling and content analysis will be the methods in the study.We take the papers during the period of Feb,13th to 19th in 2009 as the samples which used in the research of news pages, advertising pages, current politic news pages and extend pages. Also we take the politic unscramble news as the object to do the contrast research between the Chongqing Metropolitan papers and Southern Metropolitan News which is the base of the analysis of problems and countermeasure.Based on the research we have found the problems of Chongqing metropolitan news showed on following aspects:1.The amount of information is too insufficient to serve as "information supermarket"for the public. The amount of information of newspapers is significantly restricted to the capacity of the news pages.We found the pages and the current news pages of Chongqing metropolitan are just the half of Southern Metropolitan News.It shows that the amount of information of Chongqing Metropolitan papers is much smaller than than that of Southern Metropolitan paper. 2.It is hard to produce the famous brand of Chongqing Metropolitan papers for the weak news remark and reviews. Remarks and reviwes are the soul of a newspaper which are aslo important factor of making the brand of papers.From the datas we found the comments were very few in Chongqing Metropolitan papers.3.The poor policy interpretation is difficult to make contributions to a harmonious society. The policy interpretation for audience can directly show the awareness and social responsibility of papers.From the caculations and the analysis of the policy interpretation of the period of "two sessions party"in Chongqing and Guangzhou we found that the quality of policy interpretation of Chongqing metropolitan papers is very poor,such as the small amout,the freeze format and the superficial points.4.It is so hard to enhance core competitiveness if the poor plan of pages still exist.The plan of the special editions can make the scattered reports into a integrated report of a theme which product has the possibility of innovation also shows the ablity of integrating information of the editors.The plan of the special editions can boost up the core competition,in actual fact,it is an important component of the core competition.From the statistical analysis of samples,we can find that the quantity of Chongqing metropolitan news planning of the edition is less than a quarter of Southern metropolitan news.From the analysis of the context of the edition we can find the quality is also inferior to that of Southern metropolitan news,which overlooked the valuable report all the time,of course the situation will affect to enhance the core competitiveness.In order to raise the level of development of Chongqing metropolitan news,this article proposes the ideas as follows: l.To learn the strengths and the experience of outstanding news papers.After the learning Chongqing metropolitan news must make out a creative way to imitate to adapt its own envrionment and the feature of its audience.2. Enhance the ability to develop information resources, disseminate the news and information which are suitable to its audience.Chongqing has a unique geographical locationm and the historical,whose cultural and natural material resources are very rich on some extent which can provide rich news resource for reporting.If you take the rapid development of the young city directly under the jurisdiction of centrual government into consideration,you will find the outstanding achivement also can be treat as the rich resource of news report.Pay attention to the discovery and identification to the news resource,try best to convert the news resource to the news report. 3.Make hard work on the development of information resources deeply,optimize the allocation of news resources and integrate the news resource into one report.With the development of news media,the plan of edition which mainly based on the development and optimizing the news resource is more and more important in the report today.The development of news resource is the job of developing of the background and prospcet of news.4. With the time flying, make sure the reforms and innovations do work on time.Innovations is very important which include the awareness of report, brand quality and audience.Change the taste of urban papers and enhance the sense of crisis.The innovation of the systems is also very important,such as the innovation of the rigid system,employment mechanism and strategic operations.The aim of reform and innovation is the establishment of modern scientific management system and strengthening market competitiveness.Finally, innovation of the report product is on the list.It includes the content and form innovation.Pay attention to the function of the content which can impact and guide the audience in order to enhance the power of integration of the report.Pay attention to the form which can attract the audience a lot if it shows in an attract way.Integration the network and other new media forms of communication with the news report is such a considerate way.5. Pay attention to the introduction of talent person and training internal staff.The quality of talent person is the key factors in the development of metropolitan papers.Set up a sound scientific personnel system, which can stimulate potential most of the practitioners.Cultivate and attract the talent staff in a positive way.After all the researches of the situation and problems of Chongqing metropolitan news,the article makes the strategic directions for metropolitan papers.It includes differences in the implementation of competition, community papers, integration with the new media and setting the brand by social responsibility. Differences in the implementation of competition are an inevitable choice for metropolitan news. As for Chongqing metropolitan news, the difference in competition includes differences in the strategic development and position. Chongqing metropolitan report should avert its focus from main urban areas to "big Chongqing"means the outskirt areas around the downtown.Chose the target audience from the segmentation market to make sure the implementation of difference-competition of positioning strategies.Chongqing is a mountain city which makes every different community has its own needs and thirsties.So the strategy of community papers is a proper way in line with the geographical and socio-economic development of Chongqing which treat the community as the target in order to make itself from stronger to stronger. Establishing the brand is the eventual goal of metropolitan newspaper which means excellence and stronger,also means contributions and responsibilities.The brand of Chongqing metropolitan newspaper will promote the economic development and improve the life of the public of Chongqing which will also enhance the soft power and social cohesion of Chongqing.