Network Sports News Communication Research

Nowadays, the influence of sports is growing increasingly, which makes the sports news promulgation gain more and more attention. Along with the constant development and popularity of the Internet, sports and the Internet are gradually integrated. Following the press, television and other traditional media, Internet plays a more and more important role in the sports news promulgation.At present, the domestic researches on the Internet sports news promulgation are mostly on specific operational issues as well as individual phenomena. What lacks is a systemic pectination of the whole Internet sports news promulgation, which also severely constrain the development of the study on the Internet sports news promulgation. On the basis of the available theories and research achievements, this paper will further explore the development and trait of the Internet and sports news promulgation.The aim of this study is to understand sufficiently the advantages and realize the existing problems of the Internet sports news promulgation as well as explore its trend, anticipate its future and guide the practical work of the Internet news disseminators so that we can exploit the favorable conditions and avoid the unfavorable ones of Internet sports news promulgation and make it develop towards the healthy direction, thereby further promote the prosperity and development of China's sports undertaking. Beijing 2008 Olympic Games will be held in Beijing. The study and outlook of sports news will guarantee the success of sports news promulgation in the 2008 Olympic Games.The present paper will analyze the Internet sports news promulgation from four aspects. The first part makes longitudinal analysis of the development and its background as well as its current situation of the Internet sports news promulgation from historical angle; The second part carries on the theoretical analysis of the advantages of the Internet sports news promulgation combining the present situation of its development; The third part summarizes the existing problems of the Internet sports news promulgation at the present stage; The fourth part anticipates the activities of the Internet sports news promulgation in the 2008 Beijing Olympic Games.