Global Civil Society In The Context Of Transnational Supervision By Public Opinion

"Diamonds are forever" is one of the most successful advertisement slogans till now. It belongs to the De Beers Company which has a long history of more than one hundred years. The diamond output of De Beers once accounted for over 90 percent of the world total. Though this proportion has decreased in recent years, yet 60 percent is still under its control. De Beers is entitled "the Diamond Empire" since it is in charge of the huge markets of the diamond production and distribution. De Beers originated from South Africa, but it has expanded its sphere of influence to almost all the diamond diggings on earth. De Beers Company made great contributions to the economy of South Africa. Nevertheless, its developing course witnessed its evildoings not only in South Africa but also in other diamond producing countries. Such notorious records include abusing mineworkers, performing apartheid policy, purchasing blood diamond and so on.In the remote past, De Beers seemed needless to be responsible for its behavior of infringing upon human rights to attain a big profit. However, De Beers's immoral deeds will be undoubtedly brought under supervision of various civil society bodies including mass media since human has entered the globalized times in which a global civil society has formed its initiative frame and made a great development. The...