Potential Problems In The Development Of Children's Channel And Its Countermeasures

The thesis analyses the problems and tactics of Children's Channel .In the first part, the thesis analyses the main problems which the development to Children's Channel by summing up the status quo, environment and characteristic of Children Channel. Then it uncovers the reasons from the Channel's orientation, operation and function by discussing in deeper layers. At last, after borrowing advanced experience from abroad and pondering on the trend of Children's Channel it reaches the individualized, industrialized and brand tactics for Children's Channel of China.