Study On Children's Book Marketing Tactics Of E Publishing House

In recent ten years,Chinese cultural system transformation reform deepened,Chinese publishing industry has had tremendous changes.A number of publishing houses(presses)have been enterprises for business.With the transformation reform finished,the book marketing has been changing.The government had managed the closed and segmented district market in the past.However,the book market is developed into a united,open,competitive and ordered one.The competitive book market makes the publish enterprises improve and invent management ways to suit the changeable book market environment,and even to respond appropriately.Doing so can make the books demand the readers' need,thus more books will be bought and read by the target readers.However,the traditional book marketing modes wouldn't meet the demand or even restrict the enterprises' development situation,as the modes have limitations and the weaknesses in management.In the book market,many private enterprises came out and developed,after the reform and opening-up movement.The book market turns out demand less than need.Many publishing houses face the management plight.All the facts ask the managers to change their management philosophy.They need to grow up to be pioneers and be creative in many aspects,such as publishing,management,and marketing.The leaders in publishing houses don't only have the responsibility for the spiritual civilization in our country's socialism construction,but also put the marketing strategies with modern marketing minds into practice,i.e.,they are skilled in book marketing.When facing the market conditions full of sudden changes,many people working in publishing industry still need to explore this new subject.E Publishing House,unique in Jiangxi Province,is good at children's books publishing.Establishing the direction of children's products,it actively explores the approach to solve the marketing problem.Getting from the information and data,we knew that E Publishing House really did great work in children's book marketing.Thus,its experience can be learned by all the presses in children's books,especially the ones responsible for their own profits and loss.As I work in another publishing house belonging to Jiangxi Publishing Group,like E Publishing House,I realize why E Publishing House can succeed in children's book marketing with their marketing tactics after investigating the house.Therefore,the paper will make E Publishing House as the subject,and do research on its product,price,place,and promotion strategies in details.To make it easily understood,I will take the real cases in E Publishing House as examples on the basis of marketing theory.I will get some conclusion on its success,and point out its weaknesses as well.What I will do can help many publishing houses specialized in children's book whatever they were or would be.The children's book marketing tactics includes choosing the target market,developing new topics,and so on,which helps improve the economic and social benefits.