China Television Media Tv Entertainment Project Feasibility Analysis

With the increasing demand of Chinese people for spiritual civilization, television entertainment program has very bright future. However, investor still will face high risk in the market of Chinese entertainment program as well as it has good market anticipation. Now the Chinese entertainment programs are deficient in aspects of cultural taste, program format, so many programs failed in the end. Therefore, when we prepare to invest entertainment programs, we must analyses the feasibility of them from every aspect. This paper analyses programs circumstance, programs feature, programs economics influence, programs social influence and so on, and judge the entertainment programs is whether possible or not.This paper first introduces the chance and challenge of Chinese television media, then points out entertainment programs have wide market and potential, and introduces the relative theory and basic means of economic evaluation. Follow that, the paper describes the profile and content of the project, follow that, analyses the potential of project, mainly rival, civil policy, in the meantime, it also points out the investor of this project's advantages in brand, minds, market and resource. Then, the paper evaluates the finance revenue and the finance risk of the project and analyzes the degree of project feasibility from finance aspect. After finance evaluating for the project, the paper analyzes the internal and external risk of project and give some advices to solve them. Finally, on the basis of above four parts, the paper draw a final conclusion thatHua-Shi media television entertainment program project is feasible in policy, market, function and finance.