| In numerous TV entertainment news programs, entertainment live, by means of its unique making and successful program popularize way, has offered an excellent demonstration for domestic entertainment news programs and making the brand program at home. Meanwhile, it explores new form for walking market-based programs as well. This paper aims to elaborate spread characteristics, present situation that the entertainment news programs produced by private-owned TV program makers in the field of domestic television news show and some problems that appear after the programs become socialized and market-oriented by studying the special background that entertainment live exists and trademark spread features of entertainment live. Moreover, we intend to find the methods to overcome difficult situation and explore the unique development road that is different from other amusement news programs. To realize this target, we begin with studying the most representative programs in this field.The paper falls into three parts. The first part expound the fact entertainment live reason and style change of program that produce mainly, it is since history, logic one angle for behind argumentation last foundation. In the second part, we begin to study the trademark spread features in detail. Through analyses we find that the ways of making amusement news and spreading it are extremely different from the ordinary news programs. That is, various artistic television elements can be used in this kind of program and these programs can be sold by integrating sales means. Just because the rich expression form as well as the successful operation to the program have brought up a new type of program, which can make audience enjoy themselves after they see and hear it. What the third part emphatically discusses is that the present problems and development strategies of entertainment live. |
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