Study Of Interactive Patterns Of Omni Media Of TV Entertainment Program

The entertainment culture is TV media’s significant feature. In the face of the strength of the new media sweeping strikes, people live in an environment surrounded by the diversified all media. The most important topic is traditional media-TV will be how to keep up with the development of The Times and not be submerged in the flow of information.With the development of media technology, television entertainment programs are also in constant evolution. From the party video, live performances, games and reality shows, TV entertainment programs also gradually from "by communicators as the center" to make the transition to "to the audience as the center". In the continuous development of change at the same time, TV entertainment program has formed a new interactive mode. Such as SMS voting, it opened new era TV entertainment program "Super Girl", and new marketing model in overseas copyright import way to bring a new round of the boom of "The Voice Of China" and so on.This research focusing on the entire media interaction pattern research, the main method is Case Analysis. Give priority to entertainment shows on television, on the type of TV channels to a detailed case analysis and to achieve a certain research purpose.The full text is divided into four parts, the first part is the introduction, introduces the research background, development status, research in the conceptual frame work and research problems; The second part introduces the four stages of TV entertainment program focuses on each stage of the interactive mode; The third part introduces the interactive entertainment TV channels, and from the interaction of the four channels to delve into the interactive entertainment TV, including mobile interaction, network platform, advertising, marketing and others; The fourth part is conclusion, it puts forward the new thinking and enlightenment.Through the study, TV entertainment programs to seek better development, it must be pay close attention to audience demand at anytime and anywhere. Make full combination of advantages and characteristics of all media, then get the good and discard the dregs. Finally, TV entertainment program can "seeking common ground while putting aside differences" of Omni media in the integration.