| Nowadays, market economy has laid a solid foundation and developed quite well in China. Meanwhile, cultural industry has become an indispensable part of national economic system, while the commodity attribute of media industry has also exposed. Therefore, the enterprization of news media, and the industrialization of culture industry has become the trend of the reform of Chinese media industry. How to learn from the operation and management of enterprises, improving the management of media industry, and enhancing the production efficiency of cultural commodities, therefore to win in the increasingly fierce competition in the media industry, has become a common concern in the academia and the industry. For this reason, the dissertation has focused on the most active part of the media industry— TV entertainment programs, as the breakthrough point of the analysis, to explore the development, innovation and management of TV media. The author believes that this will exert important theoretical value and practical significance for TV media management.Based on the trend of the development of TV media industry, the author brings the cultural consciousness theory into the production of TV entertainment programs. The analysis uses the classical theories of journalism and management as theoretical background, and the method of concept reasoning, comparison research, as well as case analysis to discuss Chinese TV entertainment programs under the new media ecology. This analysis will also discuss several resistances, internationally and domestically, appearing during the development of television entertainment programs, as well as the challenges brought by new technologies. In the digital age, the new technologies have provided unlimited potential changes to the industry. Meanwhile, the changes of the means of communication in turn demand the industry to innovate its management and operation of TV entertainment programs.As we all know, many governments have kept an administrative eye on TV entertainment programs. The Chinese government is no exception. This is because the commodity attribute of TV entertainment program does not mean the absence of its social attribute,. In the author’s opinion, the expression of TV entertainment programs must be exerted some reasonable limit standards. Since as a public product, the attribute of public welfare must not be ignored, and the administration organizations should highlight the propaganda effects of entertainment programs, searching for more effective management methods, being aware of the using of public power.The operation and management of TV entertainment programs is a complicated system, proven both theoretically and practically. Excellent program management system and executive force can not only improve the efficiency of daily production, the level of cooperation, saving manpower, material resources and financial cost, but also maintain sustainable development of TV programs, enhancing competitiveness, economic benefits and social benefits. Therefore, the practitioners in the TV industry should improve the management level of themselves, since this will directly determine the development of TV industry. Looking for TV media management rules is a required course for every TV practitioner. And the operation and management of the industry must be carried out based on cultural management theories, since only so, entertainment programs can be produced to achieve the harmonious unification of both social benefits and economic benefits. |
