To Find Media Touched The Audience's Emotions Password

The paper takes the feeling value in media spread as prayer point because media spread takes on the closer strong development trend with people' s life every day and culture consumption and media study and marketing. The paper analyzes spread loss in people' s culture theory construction with pan meanings, which leads feeling spread to viewpoint, and encloses feeling spread in media performance analysis. The paper includes that the highest condition do not lie on religion and morals but on aesthetic condition. The aesthetic is earth on the feeling. All of that the communication and marketing and communication and contact and administration and so on have to involve in feeling means. So, finding a feeling spread code in people spread is not only the key of success of present spread in marketing but also a rethought of Chinese people culture characterizations.In the marketing time in which the consumption is main topic, the pursue to goods do not mean that we do not need mind dependent and beyond in the future real life. The media performs the trend of recreating and showing and typing and technology when it faces the demand of feeling release and conciliate and experience and compensation because the people culture takes on the complanation and consumptions and happy rule. The paper tries to find a way to lead and crease and grace people media aesthetic temperament not to critic simply the fawn on customs and business performed in some people media. The paper seeks the calming feeling core of media leading people heart using feeling value prayer as base and using the creative being world of everybody understanding as real thing based on respecting customs being world of consumption. Furthermore, the paper proves that media can find the feeling code of moving people with human need of feeling base.