Research On The Visual Feeling And Its Application To The Design Of Website Interface

With the development of IT, the industry of information exchange is beingincreasingly reformed and enhanced. Nowadays, Internet becomes ones of the mostprevailing media, and thus largely affects human beings’ ways of communication andthinking and plays an essential role in people’s daily life.Users’ first impression on a website relies on their pleasant visual feeling acquiredfrom its interface of the webpage when they surf Internet through the browsers ofcomputers or communication terminals, which demonstrates that users’ basic requirementfor surfing includes distinct construction of information, mental admittance on the designof interface and experiences on effective communication. As the most direct part that awebpage shows to its users, the interface also serves as the platform for the mutualoperation between users and Internet media. Therefore, it is necessary to study anddesign the excellent interfaces of webpage based on users’ visually psychological needand habit of operation, leading to the emergence of users’ pleasant impression on thewebsites. As a result, users will always enjoy comfortable experiences about browsing;meanwhile, websites will own larger amount of browsers and regular visitors.Modern design emphasizes on the importance of users’ feeling. Hence it is essentialto implement totally new research on the design of webpage in the angle of users’ visualfeeling; it is indispensible to study and discuss the components and problems in theprocess of designing the interface of webpage and explore the theoretical value of visualdesign. Consequently, the trend of the design of webpage after its combination with newtechnology will be easily understood; the study on theory of design will be improved andthe creation developed.