Research On The Influencing Factors And Countermeasures Of The Fans Increase Of Ten Thousand New Media Marketing Talent Masters In Tiktok

With the growth of my country’s economy,the integration of new technologies and new media has become more and more popular,and the digital economy and new media marketing have become hot spots in economic life.The mainstream trend,but at the same time,the competition of celebrity marketing is becoming more and more fierce.It is difficult to retain followers and increase followers.There are also many problems and chaos in the marketing process,which is not only harmful to consumers and businesses,but also to newcomers.The development of talent in media marketing is also disadvantageous.This article is based on the above background,combined with the data of 10,000 people on Douyin to conduct empirical research,through the research of 10,000 people at random,to find the key factors that affect the popularity of marketing experts,guide the industry to pay attention to these factors,and be able to Reinforce and refine from positive and healthy aspects.At the same time,this topic will also apply the 4Vs theory,and propose solutions from four dimensions to promote the development of new media marketing and new media talent marketing in a healthier and sustainable direction.This article refers to the evaluation index of Douyin combined with big data for the anchors with goods and new media marketing experts,and determines the marketing performance of anchors with goods as the index of rising fans,product value and cost performance index,content and expressiveness index,grass planting and interaction index.dissemination and promotion index,the evaluation index of these five key elements,and based on this,an analytical model is established.And confirmed the research hypothesis,that is,there is a positive correlation between the product value and cost-effectiveness index and the ability of new media marketing experts to increase their followers.There is a positive correlation between the content and expressiveness index and the ability of new media marketing to increase fans.There is a positive correlation between the grass planting and interaction index and the ability of new media marketing to increase fans.There is a positive correlation between the communication and promotion index and the ability of new media marketing to increase fans.In the research process,the basic data of 10,000 marketing experts randomly selected from the backstage of the Douyin platform was used for research and analysis,and the reliability and validity of the research data were confirmed through reliability and validity analysis.After data analysis and research,the following conclusions are obtained:First,there is a large room for improvement in terms of these five evaluation indexes.Second,from the perspective of correlation,the other four indexes are positively correlated with the new media marketing ability index.The third is to confirm the influencing factors of new media marketing talents.The new media marketing talents are affected by planting and interaction ability.It is affected by marketing content and marketing expressive ability,by the value status of the product,by the price-performance ratio of the product,and to a certain extent by the ability of communication and promotion.Combined with the 4Vs marketing theory and the above data results,four countermeasures and suggestions are put forward to help marketers improve their ability to increase their fans and promote the positive development of new media marketing:to strengthen the cultivation of grass with added value in line with consumption upgrades,and to expand the depth of culture for flexibility.Highlight the content,deeply cultivate customer needs to highlight products with differentiation,and coordinate with customers’ emotions to reshape and promote with resonance.