Borrowing Marketing Research In Social Media

With the development of new media,in the social media in the occasion of marketing has gradually become a brand side favored marketing methods,because this method of marketing costs lower,operable,more and more brands influx Take the occasion of the wave of marketing,but the current domestic social media in the marketing level of the various brands of uneven,therefore,how to successfully take advantage of the discussion is imperative.In this paper,through the literature research method,sample analysis method,content analysis method,experience summary method,the first time the social media in the marketing is divided into: the occasion of the occasion of marketing,timing marketing,the trend of marketing marketing three parts,respectively This paper puts forward some problems in the current social media and analyzes the current situation and the failure cases of "marketing" in the social media,and puts forward the corresponding problems and the corresponding avoidance suggestions,For the social media in other brands of marketing marketing to provide some thinking.