Under The Attention Economy Readers Attention Management Research

In recent years, with the development of science and technology, the Internet is filledwith every corner of people’s daily life. The previous lack of information era gone forever,replace something. is as abundant information of the tidewater sort. This will give peoplethe choice difficult, people often have to face limited attention too rich information, how tocontrol the attention resource, has become a priority among priorities disseminate ofinformation work. For publishing enterprises, attention economy era on the readerattention resource competition is a competition of the eye, how to take effective strategiesto manage the reader’s attention, so that the reader’s attention into the purchasing powerof publications, and continue to maintain attention, publishing enterprises want to win thesurvival, seek development essential task. However, some publishing companies alsoonly to the management of the readers attention mind in the enterprise managementstrategy level, does not match the actual strategies accordingly; or some publishingcompanies too much, too much attention to attract people’s attention, wantonly makestunt, attract people eyeball, and ignored the publication quality content. The author in thispaper, starting from the economic angle to research attention, business readers attentionstrategies, on how to manage the reader publishing enterprises in the new situation,effective development of attention resource, meaning for business readers attention startpublishing in China, to provide reference.This paper takes the attention economy theory as the research foundation, start fromthe typical case of the publishing world, respectively from the publication business content,business publications, publication form of publicity marketing, business services forreaders and publishing brand building and other aspects of system analysis in theattention economy era publishing business readers attention strategies, and to explore theeffective methods of management implementation plan. The main content of this paper isdivided into four parts altogether six chapters. The first part is the introduction,summarizes the research background, research methods, research ideas and scholars athome and abroad about the research status of the attention economy; the second part is the first chapter, mainly elaborates the concept of attention economy as well as thesignificance of the management of attention resource, study on the relationship betweenpublishing and focus management on the basis of this theory, then from the macro on howto realize to the reader’s attention management attention in the economic times; the thirdpart is the second, three or four, five or six chapters, the main content of businesspublications, publication business form, publications, publicity marketing managementservices for readers and publishing brand construction five aspects of research, the use ofrelevant professional knowledge and audience analysis etc. the theoretical analysis tool,with the readers’ psychology, sociology of culture, from the five aspects of the significanceof readers attention management and the implementation of the strategy; the last part isthe conclusion, is to Research on the operation of the reader attention economy era isanalyzed and summarized.