Research On News APP Design From The Perspective Of Attention Economy

Under the background of rapid development of attention economy,news Apps with aggregative features help users read and understand various information more conveniently,and take this advantage to rise rapidly.In the era of attention economy,the realization mode of "content" is more abundant.The expansion of its consumption mode and profit channels makes "services that can attract attention" a new territory for product competition.The profit model of news Apps is based on the growth of the number of users and the improvement of the use time of users,which also highlights the importance of attention in the design of news Apps.First of all,from the perspective of attention,this paper attempts to build a design model of news App with attention as the research object,which provides reference and reference for the design and development of news App.This paper interprets the concept of attention from the perspective of psychology and economics,and puts forward the necessity and purpose of attention design of news App after in-depth analysis of the development background and Realization of attention economy;The attention design level of news App is divided into three levels:the design of unintentional attention,the design of intentional attention and the design of intentional post attention.The mechanism of attention production,maintenance and continuation in news App is further proposed to provide a theoretical basis for follow-up research and design.Subsequently,further research was conducted on the competitive products and users of news Apps,and a model of economic impact factors on attention of news Apps was drawn up.According to the variables of the model,measurement questions were set,user research was conducted,and the research results were analyzed.The principle of brand building,the principle of optimal vision,the principle of style unification,and the principle of information continuity were proposed to achieve the production and maintenance of attention.Through in-depth analysis of the research results presented by the model,the basic design strategy of the news App is basically formulated.Finally,the design practice of "Baidu news" App is carried out,and the rationality of"Baidu news" App design is verified by using analytic hierarchy process,and the design results are reviewed and prospected.It is expected that this design analysis and practice will provide inspiration for the design of more news Apps and bring a positive impact on the improvement of economic benefits of news Apps.