Provincial Farmers Reported Study

While most of the scholars studying the city media ,the research of the peasant paper is largely ignored. The emphasis of this thesis inquiring into is the provincial peasant paper which is inferior to others in newspaper competition.First, this thesis reviews the history of the provincial peasant paper and the opportunities they face during developing. Second, it probes into the principle of running a newspaper in these aspects, that is, readers investigation, the trend of adapting to urbanization and welcoming dissemination.Finally, it emphasizes the tactics of how to run a provincial peasant paper in three aspects, that is, content editing, advertisements and publishment.