China 's Newspaper Sites Business Philosophy And Mode Changes

Developing speed comes out to be the most astonishing point of Internet. For only four to five years have our Chinese newspaper got on line, now they have already transformed into independent entities of newspaper website. This kind of change started in later half of 1999, the thesis emphatically elaborates the changes of our newspaper website in the aspects of running idea and pattern, and points out commercialized running is the developing direction of newspaper website.First, the thesis describes various facts when our newspaper website become off network edition, and sums up three characteristics. Later on, the thesis recalls developing process of our newspaper network edition and investigates the developing trend of abroad newspaper website.Then the thesis studies three kinds of comparatively shaping running pattern of newspaper website. The first kind is the running pattern of principle newspaper website, the second kind is the running pattern of IT newspaper website, the third kind is running pattern of joint newspaper website. Single newspaper network edition transform into newspaper website with various existence pattern, the thesis shows that it is due to changes of rivals, introduction of concept of portal, accumulation of self running experiences, contending for future advertising market and vigorous development of techniques.The thesis takes views on typical representations of our three newspaper running pattern, they are People' s Daily online, CC1D net, 21 Dragon news net respective.The thesis concludes that our newspaper website are developing behind commerce website resulting from the disadvantage of idea, mechanism, funds and talents. The thesis proposes four countermeasures as giving play to solid and strong position of brands, publishing profound contents, increasing service in newspaper website and seeking opportunities of earning money. In the end, the thesis forecasts that the future newspaper website will develop into synthetical portal website versus vertical feature website.