A Study On The Spread Of Folk Media In The Art Of Villagers

With the popularity of media tools, villagers are increasingly using it, and the relationship between folk arts and traditional mass media changes a little day by day. The villagers gradually turned from the traditional perspective of “the otherness” into creators, who can offer their own viewpoints and cultural values.With the traditional mass media decontextualized spread derived to the folk self-image, this conscious use of media in folks completely broke the model of transmission and effect, which was established by folk culture and mass media. Marginal groups are usually the representation of “the otherness” and the object of social mobilization, but rarely seen as the subjects of media production. However, under the promotion of social development and media technology, collective video production emerged in marginal groups, and the folk culture began to be spread and constructed by the mediated communication of folk art.Mediated communication in folk arts is dominated by a few “village cultural elite”, while the folks still play the role of follow. This kind of dominant is based on the inheritance and development where “ cultural core” will not be affected and changed, which is different from the follow relationship mentioned before and is distinct from the connection led by “the otherness”.Whether to isolate ethnic minorities and deprive their development rights in terms of the protection of folk arts and culture. The answer is obviously not. But under the impact of modernization, how to preserve national culture has become a universal problem. Based on Esan County folk homemade video Po La Po Lai Guo Lai,combined with the phenomenon of the Yi village celebrating the International Women’s Day, this article analysis national culture’s development strategy in the present social background, namely, the shift between “carrier”and “form” on the basis of unchanged cultural core.The folk video self production industry to the inheritance and development of folk arts has brought some positive significance, but at the same time, it also causes a lot of problems, such as the urgent promotion in ability of video production, uneven quality and piracy issues and so on, which this article will attempt to make a superficial discussion about.