The Analysis Of "Folk Art Form News"

"Folk art form news" is originally mentioned in The First National Folk Art Form News Seminar which is held in Beijing on October, 14th 2006. As a new form of the people's livelihood news, it has just aroused the attention from academic and professional fields. At present, the study on "folk art form news" pauses much at the oral discussion, and only a few several scientific papers are issued on the specialized publications, therefore, it has not formed the systematic thinking and results. Viewed from the present development of folk art form news, it appears escalating trend. Audiences, however, have different ideas, so the discussion and the analysis of folk art form news are urgently needed.Starting with the origin of folk art form news, this paper describes the combination of the folk form, the newspaper writing and news broadcasting, leading to the concept of folk art form news, stating its present situation and then discussing the social and cultural background, medium environment and dissemination condition of its development, analyzing the civilian feature and the interfere of interpersonal communication during its developing process, affirming its progressive significance in television news reform, pointing out such existing problems as "the plainness replaces the depth " "the form covers the content" and "the entertainment is over the guidance" in its development and providing instructive suggestion: holding the appropriate principle in the content choice and form application, try to make a perfect combination of the content and form.As a new form of television news, "Folk art form news", although suffered the dispute, has really brought audiences diverse and abundant programs. Therefore, in the further exploration of "Folk art form news", we should pay more attention to grasping the relationship between its form and content in order to impel its healthy development.