Eastern Zhejiang Province Folk Custom In Interpersonal Communication

Folk culture, which is regarded as either the concomitant of the history of human civilization or the measure of the importance of scale of human cultural diversity, embodies a unique material life of human society and mental outlook. The value of folk culture has been the universal concern of the community. Meanwhile, the spread and evolution is the existence of folk culture and continue to extend to the fundamental driving force.From the communication point to study folk culture has both theoretical and practical significance. These is our communication of a choice construct the direction of localization, but also help promote Zhejiang Province to protect intangible cultural heritage present work.In this paper, by applying the method combined with the review and description, I try to reflect more accurately the objective status of Miao-zi-hu Island in eastern Zhejiang coastal represented spread from person to person transmission is dispersed form of the objective situation of folk culture. In this paper, sign of interpersonal communication theory is reviewed, which is in the context of communication theory. This article defines the Miao-zi-hu Island spread analysis used in the folk category to the concept of interpersonal communication, emphasizing interpersonal communication in the spirit of the direct exchange of the nature of meaning.In this paper, theory of interpersonal communication and symbols related research for the theoretical background, the Miao-zi-hu Island sub-divided into dissemination of folk language of class and non-language classes. And two types of folk involved in the dissemination of the rich local cultural characteristics to the specific representation of folklore held description and theoretical analysis.Finally, the paper discusses the current conditions evolution in Miao-zi-hu Island of two types of transmission direction of folk, namely, "signifier" and "symbol means" change. This paper presents that social individual is effected by the cultural phenomena and folk culture which is a wide range of cultural phenomena natural growing in human social life. We should think the question consciously, how to use disseminate folk service for communication practice.