Research And Analysis Of Guoxin Securities Marketing Service System

As China’s economic development, national policies to stimulate and encourage the securities supervision and Management Department of China Securities Regulatory modernization work, securities companies to provide their own competitiveness, will require products to market quickly to obtain benefits, at the same time, securities companies need to provide to meet the needs of marketing services, better service securities customers. Guoxin Securities Company in order to adapt to the market situation and development trend of China’s securities company executives hope to change, lack of security management in the existing business, optimize management, improve the competitiveness of the company. This paper presents the research and analysis of Guoxin Securities marketing service system in the background.The actual situation of securities marketing based on service marketing service system, introduces the research background, significance of the project and the status of research and application at present, the main research content; In business analysis, the thesis on the existence of Guoxin Securities marketing service system problems, the organization, the original business processes were analyzed, the existing business processes including product information management, organization and personnel information management, customer information management, marketing management, marketing analysis of records management business process, the paper in the business process of the original foundation on business process reengineering, after the transformation of the business process is given;In functional analysis, the paper through case analysis and case description, clear Guoxin Securities marketing service function of the system, the overall function of the system was given a package diagram and package diagram of sub functions, including product information management, organization and personnel information management, customer information management, marketing management, marketing analysis of records management and daily management system the sub package diagram;In data analysis, the function of each securities marketing service system needs to process data are analyzed, through the form of thumbnails core functions of the system, data requirements are analyzed, and gives the system the database entity class diagram, the establishment of the database table structure;The paper finally has carried on the summary to the research and analysis work, and the further work is prospected.