The Brand Strategy Of Chinese National Geography

Before the revision of Chinese National Geography, it was formerly known as "Geography", which is a monthly magazine about geography. As a main famous geographic magazine, what its published articles and pictures has been repeatedly by the central and local collection and transfer some of the media because of the strong readability and collectibles. In terms of the contents, what the main content is Chinese geography, and humanities, natural and event will also be involved all over the world. Due to the relationship with the Chinese academy of sciences, official script, and also closely related to a lot of workers in the front-line, which makes it authority and originality of the contents of this magazine.Since 1998, the Chinese National Geography gradually revised explored. Since the redesign, it has been welcomed and loved by readers gradually, and creates the record of 700000 books circulation. In as little as 13 years, Chinese National Geography gradually established its brand influential in Periodicals industry, and become the 60 years since the founding of the most influential journals.Periodical brand image is the media, and the social public and internal staff overall evaluation and impression, and also the public’s perception of journal the most intuitive results. Therefore, the writer tries to make a preliminary study about its brand strategy,with its brand strategy as the angle of view. This article mainly from the Chinese National Geography magazine brand general reviews,the formation and shape factor of brand, brand construction aspects carries on the analysis, and based on this, put forward the existing problems and brand development strategy of a small.