A Study On Chinese National Geography From The Perspective Of Focus Communication

Established in1950, Chinese National Geography has a journal history of64years which is consistent with the period of New China’s founding and development. Therefore, it has witnessed all the important historical stages and the communication environments since the founding of New China. When the new century communication gradually entered the focus communication era from the mass communication, facing the challenge of the market and threat from the new media, Chinese National Geography has achieved a fascinating turn. Therefore, this thesis approaches from the perspective of focus communication, studies on the various strategies formulated by the target audience of Chinese National GeographyThis thesis is composed of5chapters. In chapter1, background information will be shown, including project aim, research questions, methodologies and literature review. Chapter2will focus on professional magazine development in the new century and the changes of media environment. Chapter3will focus on combing the development of Chinese National Geography, discussing the development strategy of the new century before the revision. In chapter4, this thesis will analysis the various strategies formulated by the target audience of Chinese National Geography. The chapter5will Proposes the enlightenment to the other professional medium.From its previous glory to desolation and then to glory again, in pursuit of the direction of the focus communication and the exploration of grasping the readers’ demands, Chinese National Geography adheres to professional standards, respects the characteristics of media and focuses on the middle class. It is the professional medium’s model.