"Chinese National Geography" Marketing Strategy Research In The Age Of Big Data

《Chinese National geography》 has high reputation in the domestic market as geographical science magazine. From the predecessor 《Geography》-a professional journals become geographic science media, publication location into high-end adult popular science books. The magazine take the operation of marketization and quickly became the leader in domestic magazine market. The audiences are the society elite people who have high income with highly educated,these people have very high sensitivity. With the improvement of living standards, people are not satisfied with the amount of information in a magazine. Therefore, a large number of similar journals have emerged to carve up the market. With the Internet, mobile Internet, other new media, traditional media market and other factors, sales and advertising of 《Chinese National geography》 have reached the bottleneck.This paper finds the advantage of resources in the magazine, take more prominent achievements, the previous successful experience for the specific case, excellent marketing reference media market, try to put forward the concept of integrated marketing communication strategy, continue to expand the 《Chinese National geography》 brand influence, strengthen the audience for the dependence on brand, with more exciting force to break through the bottleneck, innovation record sales and advertising records, in order to be able to provide a reference point for 《Chinese National geography》 magazine to achieve the aim of developing into large-scale cross media science media group.