Research On Network Media And Traditional Media Interaction Mode In Network Public Opinion Formation

Along with the development of the network media, news events in the spread of theInternet is becoming more and more common, audience have plenty of space to publish hisopinion. In the process of the formation of the network public opinion,the interactionbetween network media and traditional media has what effect on network publicopinion,that is worthy of study.In recent years,with the public events take place continuously,the network publicopinion become an important part to the integrity of network public opinion.How toanalyze network public opinion,how to master the law of network public opinion,and howto guide network public opinion,these become important research content.This article selects the "Yao Jiaxin's case" as the research object,analyze theinteraction between traditional media and network media,and try to find the mode of thiskind of interaction and the influence it brings to the development of netwoerk publicopinion.On this basis,hope to find a effective way to guide the network public opinion to amore healthy direction.And hope to brings some contribution to the interaction of mediasand to the network public opinion.