Research Of Newspapers Media Integrated Marketing Communication Mode

In very serious circumstances of Intensified competition and the homogenization of the problem the newspapers market, the newspapers media in order to get real core values and unique advantages, we must actively explore for its own integrated marketing communication mode, to run integrated marketing communication of Newspapers Media, and establish brand media reported. Integrated Marketing Communication acronym IMC, its core idea is to marketing and corporate communication activities related to the unification of all. It is in the information economy and globalization of the world economy developed in the new economy, which is in line with the development trend of today's world economy and its implications for corporate marketing activities of the proposed new requirements. Integrated Marketing Communication of Newspapers Media is a revolutionary change of the traditional marketing mode, it goes beyond the limitations of traditional marketing model, integrity, teamwork, the same banner of the commander in chief marketing integration, comprehensive integrated strategic resources, and fully mobilize the enthusiasm of all species of positive factors, the effective establishment and the relationship between the interests of the interaction and consensus, and can greatly enhance the influence of newspapers and achieve the maximization of brand value. Integrated Marketing Communication of Newspapers Media plays a crucial role in Producing positive brand value and the establishment of strong brand loyalty. On implementation and management, appraisal of Integrated Marketing Communications of Newspapers Media understanding, there is no universal things used to use off-the-shelf, and only in accordance with China's reality and make every task seriously, there will it be possible to achieve genuine Integrated Marketing Communication effect.