A Probe Into The Development Of Digital Publishing In Shanghai Century Publishing Group

At present, with the information and digital publishing gradually rise, having a profound influence on the traditional publishing industry, there is a clear trend of digital transformation. Because of the new digital media, it enriches the connotation of the publishing and extends publishing extension. Therefore, the development of modern information technology gradually dominates the publishing industry. After nearly ten years’ efforts, Chinese digital publishing has achieved remarkable development.Shanghai Century Publishing Group, as the country’s first publication reform pilot units, since the restructuring of enterprises, combined with their own advantages of enterprises rectification and the convenience of the government policy support to promote, it has independently researched and developed APP and digital products. Holding on to the content of product quality, it also spared no effort to develop the digital development in the field of the press group. It makes a contribution to Shanghai’s digital publishing.Mainly through the three kinds of research methods, literature study, expert interviews and individual case study, the paper makes the Shanghai Century Publishing Group as the research object after it reforms to be an enterprise, cuts into the angle of digital publishing field, clarifies the change of Shanghai Century Publishing Group in enterprises before and after and the impact on the publishing. Statistical data induces group, the traditional publishing house in the field of digital publishing form, characteristics and achievements, and analyzes the cause of formation. Finally by the group’s overall development in the field of digital, the paper views and concludes that Shanghai general laws of development of digital publishing and situation.Full text is divided into five parts.The introduction of the first part discusses the research background, defines the concept of digital publishing, and points out the characteristics and type of digital publishing. It also introduces the research contents, research methods and research significance of this article.Through to introduce the Shanghai Century Publishing Group established background, process, and the internal business restructuring and development review, the second part expresses the innovation process on the Shanghai Century Publishing Group.The third part describes and analyzes the traditional publishing groups’ development status of digital publishing, through the research methods of questionnaire and on-the-spot investigation.Through field research, expert interviews, and the specific case study, the fourth part concludes the characteristics, the problems and the causes of the traditional publishers in the fields of the digital publishing development.The fifth part is epilogue. It is comprehensive analysis of the above four parts of the study, and it gets the conclusion of the current situation in the digital development of the traditional press group, Shanghai publishing house, the traditional development trend and the bottlenecks of the digital publishing and problems.